I like the sound of that. Case in point, an excerpt from Vanity's Fair witty Oscar blog, LITTLE GOLD MEN:
His [Bob Berney, head of Picturehouse] method is not entirely dissimilar to that of Fox Searchlight, which pushed Juno to its four nominations on the basis of a phenomenon as opposed to the all-inclusive technical merits of films like No Country for Old Men or There Will Be Blood. In fact, La Vie en Rose is a thoroughly unremarkable film with only Cotillard’s work to recommend it; like Monster and the recent Best Actress winners Monster’s Ball and Walk the Line before it, it has merely been seasoned with Oscar bait, not made from it. Which, as this category’s history indicates, may be all it needs to win [...] Bob Berney hardly invented this paradigm, but his selectivity, taste, and—this is important—campaign moderation make Cotillard both a front-runner and backlash-proof.
Lest I spoil the surprise, S.T. VanAirsdale concludes his post thus:
So count me among the Cotillard true believers; there’s a higher power than hype at work here.
Read the rest here.
While I don't agree with his opinion of "La Vie en Rose" as a film, I'm always happy when someone sees the light! ;)