Strategery

I came across an interesting article regarding Picturehouse's decision to put out "La Vie En Rose" in the summer as opposed to a more award-season friendly Fall release. Some found this decision questionable, as Oscar history reflects a short-term memory when it comes time to award the golden dude. Rest assured, there will be a major push for Mlle Cotillard:

"I really believe that foreign-language films are better off earlier in the summer, where we had a clear shot in getting established," Berney continues. "I think the fall is just incredibly scary. Opening up in early June and going out in DVD for award season is a good plan," contends Berney, who openly acknowledges the company's scheme to push French sensation Marion Cotillard for a Best Actress Oscar nomination next year." More...